Facebook finally opens its data firehose to select advertisers

Facebook finally opens its data firehose to select advertisers

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Until now, Facebook has been wary of doling out big data to advertisers. It's a practice long used by Twitter — a company that has profited immensely from it.

But now, the social media giant is finally making its firehose available to a select group through Topic Data, a new analytics tool developed with DataSift, an analytics company.

For now, Topic Data will only be available in the U.S. and U.K. to a "limited number of DataSift's partners." All of the partners will be Facebook-approved.

Facebook emphasizes, of course, that this is totally privacy-friendly Facebook emphasizes, of course, that this is totally privacy-friendly. It will also only be used for general insights, not targeted ads.

"We are not disclosing personally identifying information to anyone, including our partners and marketers," reads a blog post announcing the tool. "And, the results delivered to marketers are analyzed and interpretations of the information, not actual topic data."
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Facebook finally opens its data firehose to select advertisers

The information is mysterious and totaled, by. All hints of client personality are expelled from the investigations, and results are just utilized in the event that they incorporate information from 100 more Facebook clients.

Still, this does mean Facebook is examining and amassing your notices to disperse data to brands — thus far, there's no real way to withdraw.

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